Throughout the course of history, several designers have paved the way for others that have come after them to become as successful as them, and today, we’re going to let you know about how some of the most influential designers of history have found different ways to completely change the way people look at design. So, if you’re on a pursuit for greatness and are looking for inspiration to become one of the best yourself, sit back, relax, and enjoy as we walk you through the work of some of the best ever in this industry.
El Lissitzky: Colors and Shapes
This Russian Designer made a living out of his posters, mostly used to create a huge visual impact thanks to his strong colors and curious shapes that helped send a clear message and draw the attention of whoever set their eyes on them. For those who don’t know, Lissitzky was incredibly influential in the growth and development of the Bauhaus, an European design school that would go on to create some of the most revolutionary tendencies in design.
Long story short, Lissitzky and most of his work paved the way for a huge domino effect that will end up leading the creation of a lot of practical applications for modern design, and perhaps we wouldn’t have come this far if it wasn’t for him.
Lucian Bernhard: Minimalism
On a time where ‘art noveau’ was considered the dominant way in terms of design, Lucian Bernhard dared to create a path of his own, embracing a way more minimalistic approach to draw design back from its roots. While he was working as an art director, Bernhard created ads and posters that were mostly consisting of plain colors, with no slogans, using just a simple example and a logo to let everybody know what he wanted to tell. This little spark of minimalism would end up lighting the fire of a huge tendency that has transcended the walls of graphic design and has set the ground for several of today’s design practices and tendencies.
Adrian Frutiger: Typography
Adrian Frutiger is a legend in this industry, mostly known for the letters he designed throughout his remarkable career, which go from Westminster all the way to the famous and unique Disney logo. Over the course of his career, Frutiger often addressed the need to develop and create typographies that were rather easier to read and beautiful at the same time, and he created over 30 different types of fonts to live up to his motto.
As a matter of fact, Roger Black, founder of the Font Bureau, described Frutiger as the creator of modern typography aesthetics, and his work has inspired hundreds of thousands of designers up to this day.
Alvin Lusting: Suggestion
Alvin Lustig was such a revolutionary designer that completely changed the way book covers were drawn back in the day, as well as the way their shown, presented, and exactly what they were trying to tell the reader. Also, he did that kind of stuff ona time where people were used to just read the book’s summary and that’s it, so he changed it towards suggestion. He suggested what the book may have been about, rather than just telling to encourage curiosity. That tendency was incredibly radical at the time and quickly became incredibly popular, up to the point where most editorials and book covers are still trying to replicate what a visionary like Lusting did decades ago.