Graphic design is one of the most important things in the modern world. From building a personal brand to putting together a campaign, there’s nothing as impactful and meaningful as design. It’s the first thing people will notice about whatever product you’re developing.
Graphic design is one of the most important things in the modern world. From building a personal brand to putting together a campaign, there’s nothing as impactful and meaningful as design. It’s the first thing people will notice about whatever product you’re developing. A picture says more than a thousand words and therefore, people need to be extremely careful when trusting a design company with their brand or product, as they could take it to the ground with way more ease than helping it take off. Notably, there are a handful of design companies that have made a name for themselves thanks to the way they conceive and create revolutionary and innovative ideas. Today, we’re going to let you know about some of them.
Founded in London back in 1972 by Colin Forbes, Mervyn Kurlansky, Alan Fletcher, Theo Crosby, and Kenneth Grange, Pentagram is known for its multidisciplinary approach to all of the things they wrap their hands around.Based in Berlin, San Francisco, Austin, New York, and London, they’ve made great strides by being the masterminds behind Saturday Night Live, the Whitney Museum of American Art, Activision and the Sundance Film Festival.
Walter Landor was one of the first to develop and work around the concept of brand development when he first founded Landor Associates in his tiny apartment in San Francisco back in 1941.Now, they’re one of the biggest design companies in the world with over 26 studios all across the globe, with clients of the likes of Federal Express (FedEx), Volkswagen, Procter & Gamble, BP, Citroën, and Cathay Pacific Airways.
AKQA describes itself as a “new kind of company” and takes pride in the different approach they have when thinking of a new concept. Since being founded in 1995 with just three designers, they’ve grown to the point where they’ve become the biggest private digital enterprise in the world, with over 1500 employees.They’re used to testing boundaries, thinking outside box, and are one of the leading companies in the world when it comes to social media. That’s why Heineken, Beats, Nike, Audi, Google, and Ferrari trusted them with their brand.
Sagmeister & Walsh
If we talk about New York, we have to talk about Sagmeister & Walsh, an avant-garde design company that has made a living out of creating some of the most iconic album covers in the history of the music industry. Lou Reed, The Rolling Stones, and Aerosmith are just a handful of Sagmeister & Walsh’s biggest clients. Founded by Stefan Sagmeister in 1993, their bold and revolutionary designs paved the way for modern artists.
Even though McFaul+Day hasn’t been around for so long, this company took the world by storm in no time. Founded in 2002 by John McFaul in Portsmouth, they’ve lured clients of the likes of Nike, Samsung, Sony, IBC, Virgin Atlantic and even the BBC.Originally known as McFaulstudio, the addition of Justin Day was more than enough to provide a huge boost and a fresh look to an already leading company in the art of brand-building, even though they’re not exactly the biggest risk-takers in the world.